Do you work for a web based startup? If so order a copy of this book for yourself and everyone in your team right now!
We are always striving to stay lean and agile, to achieve this we need ‘just in time’ planning, but that only works when you have a way of communicating ideas quickly so a consensus can be reached and acted upon immediately.
For some reason we always seem to be able to achieve that with programming/business/marketing, just a quick chat in front of a white board are we’re away. UI/UX design never pans out like that, always turns into drawn out discussions, time consuming mockups/prototypes and still the end result looks different to each team members mental model of what had been agreed upon. The problem is with UI is that because anyone with eyes can have an opinion, resulting in most people becoming ‘arm chair experts’.
This book is the solution, a thorough catalog of web UI design patterns which will get the whole team talking the same language and further more the advice and best practices can be used to settle arguments and differences of opinion.
